- Year
- Scope
- My role
Case study
Activus Sport
A WooCommerce supplement store with a catalogue of thousands of products. Four language versions, PayPo deferred payments, wishlists, a customer-review module and aggressive asset caching for peak traffic.
At a glance
- Year
- 2024
- Scope
- Online store, four languages, deferred payments
- My role
- Build, performance, integrations
- Stack
- WordPressWooCommercePayPoMulti-languageCache / CDNSEO
Case study
01The problem
A catalogue of thousands of products across four language versions is, on WooCommerce, a straightforward recipe for a slow shop — the query count grows with every combination of language and variant. On top of that the traffic is uneven: a campaign or a launch can multiply the load within minutes.
02What I built
- Aggressive caching of assets and catalogue pages so peak traffic does not reach the database on every visit.
- Four language versions maintained as full catalogue variants rather than a translation overlay.
- PayPo deferred payments wired into the standard cart flow.
- Wishlists and a review module as the pieces that reduce abandoned carts.
03What it does now
- The shop holds its response times during a campaign, not only at average traffic.
- Four markets served from one installation.
- Deferred payment available without taking the customer out of the cart.
04Why this stack
WooCommerce was the client's call here, and a sensible one — their team can run the catalogue themselves. The work went into making sure that convenience does not cost performance at peak.
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