Andrzej Słomka Coaching

01The problem

An expert brand sells on trust, and on a website trust is built by speed and a calm layout. A typical page builder buys editing convenience at the price of a few hundred kilobytes of scripts and styles a coach's site never needs — and that shows up in load time on a phone.

02What I built

• A bespoke WordPress theme written from scratch, no page builder — only what the site needs ever reaches the page.
• A blog section as the foundation of organic visibility for an EMCC-certified coach.
• Meeting booking wired straight into the article reader's path, not tucked away on a contact tab.
• GA4 conversion tracking set on real events, so it is clear which content actually produces conversations.

03What it does now

• The site loads its own code only — none of the ballast that layout plugins bring.
• Every article is its own entry point to booking a meeting.
• The data shows which content leads to contact and which only produces pageviews.