Case study

Rentals Group

An aerial-platform rental portal with a catalogue of over 280 machines. A custom plugin handling quote inquiries and lead capture, a child theme for the bespoke design and a LiteSpeed server for fast loading.

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Rentals Group — Corporate site

At a glance

Year
2025
Scope
B2B portal, 280-machine catalogue, custom plugin
My role
Build, plugin, performance, local SEO
Stack
WordPressElementorAutorska wtyczkaLiteSpeedLocal SEO

Case study

01The problem

In aerial-platform rental the customer does not buy online — they ask whether a particular machine is free on particular dates. A catalogue of 280 machines described by working height, reach, capacity and drive therefore had to lead not to a cart but to a quote request that reaches sales with the full set of parameters.

02What I built

  • A custom WordPress plugin running the machine catalogue, quote requests and lead capture — rather than bending a shop plugin around a process that is not a shop.
  • Filtering by equipment type, drive, working height and manufacturer, so sales receive an already narrowed request.
  • A child theme carrying the bespoke design without rebuilding the core at every update.
  • A LiteSpeed server and server-side caching for the catalogue, which is the heaviest part of the site.

03What it does now

  • A quote request arrives with the machine parameters attached, so sales do not start by working out what was meant.
  • The 280-machine catalogue browses without waiting on page loads.
  • The client's team adds machines themselves, with no developer involved.

04Why this stack

The plugin was written from scratch because no off-the-shelf one models rental — they all assume a sale and end at a cart. Bending one of those costs more than writing the right thing.

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